Capitals Jerseys claim NHL first with Caesars jersey patch deal

The Washington Capitals jerseys became the first National Hockey League (NHL). This NHL team to win a jersey badge sponsor by signing a multi-year agreement with casino company Caesars Entertainment. An agreement with team owners Monumental Sports & Entertainment (MSE) will see the Caesars Sportsbook logo appear on the Capital’s home ground and a third jersey worn for their Capital One Arena games starting the season 2022/23. The financial terms of the deal have not been made public. Sportivo reports that the Capital will receive $6 million a year from Caesars.

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The shirt-patch deal strengthens the relationship between MSE and Caesars after the Caesars Sportsbook opened in May inside the Capital One Arena, the 18,573-seat home becoming the first US professional sports facility to have an area. sports betting.

As two industry leaders, we have built strong partnerships in the gaming and casino sectors. Our global relationship reflects our shared commitment. We provide sports fans with unique and world-class experiences. Jim Van Stone, president of MSE. of commercial operations and commercial director.

“MSE, Capitals, and Caesars share a commitment and passion for innovation in the sports and entertainment space, and the opportunity for Caesars to fit into the Capitals home jersey is a great development and opportunity. Exciting new fan gatherings for both organizations across the country. Capital. This partnership comes after the NHL in August approved a plan for its teams to sell 3×3.5-inch rectangular stickers to brands, opening inventory for the first time.